About Me

With over 14 years of coaching experience and a lifelong commitment to athletic excellence, I’ve dedicated my career to helping people unlock their potential through strength, science, and simple, honest coaching.

I began my professional journey after graduating from the University of Stirling—Scotland’s University for Sporting Excellence—where I built a foundation in strength and conditioning and developed a passion for biomechanics and high-performance training.

Since then, I’ve accumulated a broad spectrum of industry qualifications and worked across nearly every corner of the fitness world: Developing and managing all operational activities for high end fitness facilities - to designing and leading corporate wellness programs for companies like Jotun and Omnicom Media Group, delivering seminars and workshops.

My career has also included time as a teacher and assessor for various fitness certifications—ensuring that new professionals enter the industry equipped with the right knowledge and values. Alongside hands-on coaching, I’ve contributed written work to Men’s Health, Women’s Health, Shape Magazine, and Aquarius Gulf News, and previously served on the advisory board for Women’s Health.

Athletically, I’ve competed at international level in rugby, sprinting, natural bodybuilding, powerlifting and enjoyed the competitiveness of combat sports. Particulary Muay Thai and kickboxing—disciplines that shaped my understanding of movement, mindset, and grit.

But beyond titles and trophies, what drives me is coaching. It’s more than a job—it’s my vocation. I believe in changing lives through movement and evidence-based training. My approach blends scientific rigour with real-world application. No gimmicks. No empty promises. Just personalised, progressive training rooted in honesty, integrity, and the genuine desire to see people grow.

I created this platform to contribute to the fitness industry in a way that lasts—through results that speak for themselves and education that empowers. Whether you’re just starting out or pushing toward elite performance, my mission is to meet you where you are and help you get where you want to go—with clarity, purpose, and unwavering support.